Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]
Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies.
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Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile web sites that are not responsively designed. Lee Xiong from the Bing Crawl team explained they have designed these new crawlers to “probe websites with a number of new crawlers…
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Where Do I Vote? Today’s Google Logo Delivers Quick Answers For Election Day
It’s election day and Google is helping get the vote out. Today’s logo links to a search for “Where do I vote?” which provides a quick answer box where users can enter their address to find polling locations. According to Google, the following searches will give users…
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SearchCap: Matt Cutts Extends Leave, Google Day Of Dead Doodle & Local Black Friday Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC No search volume? No problem! Column…
2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC
No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms.
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Attend MarTech San Francisco: The Marketing Tech Event of the Year
Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in…
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7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
Time for local businesses to optimize for the holiday season. Columnist Chris Silver Smith provides 7 quick tips to boost rankings and, hopefully, sales.
The post 7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season appeared…
Day Of The Dead Google Logo Celebrates Mexican Holiday With Latin-Inspired Art & Music
Today’s Google logo marks the Day of the Dead, a Mexican holiday to celebrate and pay tribute to deceased loved ones. Google’s logo has been replaced with a video complete with Latin-inspired music and art, featuring the traditional sugar skulls, orange marigolds and feasts often…
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Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015
The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […]
The…
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SearchCap: Halloween, Google Tax In Spain & AdWords Features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law Given the saga of Germany’s ill-conceived and poorly…
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Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law
Given the saga of Germany’s ill-conceived and poorly implemented “ancillary copyright law” one would have thought that another European government wouldn’t immediately duplicate the mistake. But that’s exactly what’s happened in Spain. Spanish…
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New Google AdWords “Automated Extensions” Report Rolling Out
First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it…
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Search In Pics: World Series Game, Penguin Office & Halloween At Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Penguin Office: Source: Google+ Google’s Timothy Jordan…
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Google Enables Multiple AdWords Account Logins
Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows …
Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
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Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage
Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also known as All Hallows Eve and All Saints Eve, Halloween has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of…
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SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and e…
The Economic Impact of SEO Media Services- November 6 Webcast
Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. But how do you justify the cost to your management? In this live webcast, Forrester Researchís Dean Davison and Shar VanBoskirk will lead a discussion…
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SPONSOR MESSAGE: Guide to Social Advertising 2014
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best…
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Bing Images Adds Animated GIF Filter
Bing announced there is a new filter within Bing Images to let you only see animated GIF images. Animated GIFs are a grouping of images that may appear as a movie but are just a series of images. You can now filter your image searches on Bing by the an…