Bing: It’s Unlikely That We’ll Take Search Share Away From Google
Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search…
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2014 SMX Social Media Marketing Conference Preview
In less than two weeks, the editorial staff from Search Engine Land and our sister site Marketing Land will host the 4th annual SMX Social Media Marketing conference (November 19-20th) at the ARIA Resort and Casino in Las Vegas, Nevada. For this year’s lineup, in addition to strategic…
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SPONSOR MESSAGE: Last Minute Guide to Holiday Advertising on Facebook
As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook–specific strategy to maximize advertising dollars on the social network. Get this report and learn 4 strategies for retailers to optimize their Facebook ad spend, including deep…
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How To Maximize Local Search Traffic This Holiday Season – November 13 Webcast
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience. In this webinar Bill…
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Matt Cutts: Being Google’s “Lightning Rod” For Unhappy SEOs Might Not Be Productive
Last week, the head of Google’s web spam team Matt Cutts announced that he was extending his leave. Now, Cutts has opened up a bit more about it, further suggesting he won’t return. Cutts also suggested that having himself or anyone be a public face for Google in terms of publisher…
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Want To Speak @ SMX West? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2015, March 3-5, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on…
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What’s Ahead For Paid Search?
As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can shape the future of paid search.
The post What’s Ahead For Paid Search? appeared first on Search Engine Land.
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German Publisher Axel Springer: Loss Of Snippets Caused 80 Percent Traffic Drop
Axel Springer, Germany’s largest publisher and the owner of Europe’s largest newspaper, has said it wants back in to snippets. According to Reuters the German publishing giant revealed that traffic to its four largest online properties from Google search results “had fallen by 40…
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SearchCap: Google Maps Redesign, US Election Searching & AdWords Reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Redesigns Maps, Adds OpenTable Reservations, Uber Estimates Google continues to evolve its Maps for mobile. …
Google Redesigns Maps, Adds OpenTable Reservations, Uber Estimates
Google continues to evolve its Maps for mobile. It has gone well beyond the rudimentary local search and navigation product it once was and become an increasingly sophisticated local discovery tool with and array of content types and improved functionality. Now Google has made Maps more…
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Google: We Acted Quickly On RTBF Requests To Avoid Litigation
Although there was little guidance on how to handle “Right To Be Forgotten” (RTBF) requests, Google’s PR Chief in Europe says the company acted quickly to process those requests and remove some URLs out of a fear of being sued. Peter Barron, the head of Google’s European…
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U.S. 2014 Elections: Google & Bing Both Deliver Quick Answers For Election Results With An Interactive Map
As promised, Google and Bing are both offering quick answers for election-related queries. Searching “election results” on Google provides a quick answer box with a color-coded map of the U.S. to show which states went red and which went blue. Users have the option to click on House,…
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Walmart Brings Product Search To The In-Store Experience
Walmart has updated its Android app (and soon iOS app) to offer an improved in-store experience with search at the center. The new Walmart “Search My Store” feature offers a view into the future of in-store app usage. The combination of real-time online inventory and indoor location is…
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New AdWords Shopping Campaigns Report For Google Analytics Rolling Out
Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce f…
37 Awesome Tools To Get The Most From Your SEO Campaigns
Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.
The post 37 Awesome Tools To Get The Most From Your SEO Campaigns appeared first on Search Engine Land.
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SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs– link…
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Link Building with Content: The Experienced Route to SEO – November 11 Webcast
Successful SEO is not “content marketing –vs– link building”. It’s content marketing with link building. Quality content attracts links, shares and of course traffic. As long as links and content are actually helpful to the intended audience, they will positively affect…
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SPONSOR MESSAGE: Improve Your Search Visibility With 5 Free Hours of Link Building
Page One Power is offering 5 FREE HOURS of link building with every unit of link building services you buy or add. Our highly-educated, expertly-trained link builders can increase your search visibility and lend authority to your brand. Each and every …
Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns
Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user…
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18-Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide
Friday night, October 17th, Google finally pushed out a refresh/update of the Penguin algorithm, we code-named Penguin 3.0. We discovered later it was a worldwide update, impacting less than one-percent of English queries and that it would roll out for…