Google unveils Merchant Center updates to improve delivery times
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.
Google unveils Merchant Center updates to improve delivery times
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.
80% of influencers fail to disclose advertising content, putting brands at risk
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Google wants you to label AI-generated images used in Merchant Center
“Don’t remove embedded metadata tags such as trainedAlgorithmicMedia from such images,” Google wrote.
SEO strategy: 3 steps to strategic SEO planning
A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
Snap unveils enhanced campaign insights for ROAS
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Google announces Misrepresentation policy update
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Yelp ad revenue jumps 13% to record $1.28 billion
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Google will issue advertisers credit refunds after overcharging error
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Google gets tough on third-party ordering and booking providers hogging GBP listings
Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
Google hits back at report criticising the Privacy Sandbox
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
How to hire an SEO agency: The definitive guide
Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.
Report: OpenAI working on web search product
The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google.