Traffic Insights From Google Shopping Search Partners
Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any, this has had on advertisers.
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Veteran’s Day Google Logo Honors The Men & Women Who Serve In Our Armed Forces
Today’s Google logo is in honor of Veteran’s Day, paying homage to the men and women who have served in the U.S. armed forces. Along with an illustration depicting men and women in uniform and a red, white and blue Google logo, Google has included a link on its homepage to a career…
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Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of…
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The Real Reason No One Wants To Link To You
Wondering why no one is linking to you? Julie Joyce gives you the lowdown on why your site isn’t as linkworthy as it could be.
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Pinterest Evolving Into A Personalized Search Substitute
This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats. Much more than a…
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SearchCap: Sweden Considers Imposing “Link Tax” On Google, Bing Predicts 95% Of Election Winners & Local SEO In 2015
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak Google announced today it has launched a…
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Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak
Google announced today it has launched a public fundraising campaign to help support nonprofits fighting to contain the ebola virus outbreak, and is offering to give $2 for every $1 donated. The site has also added ebola information to its knowledge graph. A Google search for “ebola”…
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Sweden The Latest To Consider Google “Link Tax” For Newspapers
A member of the Swedish parliament, Niclas Malmberg, wants Google to help fund Swedish news publications along the lines of the French model established last year. Threatened with a “link tax,” Google agreed “to create a €60 million Digital Publishing Innovation Fund to help…
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Bing Predicts More Than 95% Of The Senate, House & Governor Elections
While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of the called races for state Governors, U.S. Senate and House of Representatives….
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Simple Tips To Set The Stage For Local SEO In 2015
After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
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How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
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Social Media Marketing Tactics that Work – Next Week in Las Vegas
Maximize Your Social ROI – Register Now for SMX Social Media Marketing Are you looking for innovative new ways to boost your fan base, site traffic, and convert your fans into paying customers? Learn the latest tactics and best practices for 12 top social media platforms. Whether you’re managing…
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SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring….
App Extensions Coming To Bing Ads
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action…
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Apple Webcrawler: More Potential Evidence Of Search Ambitions
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he…
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Bing Ads To Retire Explicit Mobile OS Targeting In March 2015
To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now. I…
Pound Wise, Penny Foolish SEO (And Content Marketing)
For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn’t sustainable in the long-term.
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How To Win At SEO & Content Marketing In 2015
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
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Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content.
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SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant…
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