Yahoo Replaces Google As Default Search Provider in Firefox
Yahoo and Mozilla just announced a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” The companies said they will explore other potential “future product integrations and distribution…
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SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websi…
20 Ways B2B SEOs Can Leverage Schema.org Markup
Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.
The post 20 Ways B2B SEOs Can Leverage Schema.org Markup appeared first on Search Engine Land….
Google News Displaying “Suggested For You” Stories Customized To Match Your Interests
Google News founder Krishna Bharat used his Google+ account to announce a new “Suggested for you” feature in Google News. According to his post, Google News will now include a “Suggested for you” section of news stories to match your interests. Bharat says suggestions will…
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Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links
Google has quietly added a small but important feature to their Knowledge Graph Carousel – a breadcrumb navigation link. If your search brings up the carousel and it references back to a higher-level knowledge graph panel, Google may show a link to the knowledge graph panel details. For…
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Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More
Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges….
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Google Testing Scrollable Google Answers In Mobile Results
Google is testing a scrollable version of their answers box within the mobile search results. Mitchell Haw from Ignite Visibility spotted this and posted a screen shot of it on their blog. The new answer box has various pages of answers for your query….
Thanksgiving Recipe Searches Peak Thanksgiving Day, Making November Biggest Month For Recipe Queries
Tis the season for too many cooks in the kitchen, and many of them started searching for Thanksgiving Day recipes all the way back in September. According to Google Trends, every holiday results in a spike for recipe search queries, but Thanksgiving dr…
Google Shopping Merchant Promotions Roll Out To More Countries
Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their…
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Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+
Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable,…
SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Experimenting With Special Ranking For Mobile-Friendly Sites Google already penalizes sites that provide …
Twitter Search Now Indexes Every Public Tweet
Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first sim…
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AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status
The Demographics tab under the Display Network section in AdWords now displays charts on gender, age and parental status for campaigns running on the display network, including retargeting campaigns. The Demographics tab began rolling out last month. T…
Check Out the All New SMX West Agenda – Register Now & Save $300
Search Marketing Expo – SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. With a primary focus on search marketing, the agenda features 60 sessions, keynotes and clinics to suit your experience and skill level, whether you’re a…
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Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit
Roughly a year ago several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of that IP. Searchmetrics has now filed what’s called an “inter partes review” (IPR) petition to essentially invalidate some or…
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21 Link Building Ideas That Have Nothing To Do With Guest Posting
Need some creative inspiration for link building tactics? Columnist Erin Everhart has you covered.
The post 21 Link Building Ideas That Have Nothing To Do With Guest Posting appeared first on Search Engine Land.
Please visit Search Engine Land for th…
Replace (Not Provided) With Behavioural Analysis & Fuzzy Matching To Boost SEO
Worried about your site’s bounce rate? Columnist Chris Liversidge details how to identify and fix problem pages using Google Analytics and Webmaster Tools.
The post Replace (Not Provided) With Behavioural Analysis & Fuzzy Matching To Boost SEO app…
Google Launches Mobile Friendly Test Tool
Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help. The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells…
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Google Is Experimenting With Special Ranking For Mobile-Friendly Sites
Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience. Google said today that it is experimenting with giving sites that have earned its…
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