Thanksgiving Day Google Logo Serves Up An Animated Turkey For The Holiday
To celebrate today’s holiday, Google’s homepage includes an animated Thanksgiving Day turkey with sharing icons to post the bouncing turkey on your social pages. Along with the illustrated bird, is a link answering the question “What is tryptophan?” to clarify why it’s…
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SearchCap: King Of The United States, Break Up Google Conflict & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Par…
German Legislator Calling For Google Breakup Has Serious Conflict Of Interest
The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for…
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How To Write A Meta Description That Gets Click-Throughs
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:…
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Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)
Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014″ lists. Well, this round-up of 2014’s best paid search articles…
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According To Google, Barack Obama Is King Of The United States
Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King Barack Obama…
SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger….
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4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast
Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’s ahead in 2015? Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean for your business in 2015. John Lee of Clix Marketing and Jason Wells and McKay…
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Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision…
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Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting
Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph. You now may see an…
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Yahoo Test Removes Display URLs On Select Text Ads
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured…
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3 Key Display Advertising Themes For Search Marketers
Digital marketers’ jobs are not getting any easier. Whereas search marketing complexity arises from the sheer volume of keywords and campaigns that brands have to manage and optimize for, display marketing complexity is born from the dizzying array of players in the display ecosystem. It’s…
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3 Common Challenges Facing All SEO Managers
Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: It’s true! Just when you think everything is perfect and things couldn’t be…
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Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast
Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He’ll discuss why it’s essential to develop the right…
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SearchCap: Google Poland Penalty, Break Up Google & Black Friday Shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Proven Ways To Write Ads That Deliver More Conversions Now you know you need to change your paid search creative …
3 Proven Ways To Write Ads That Deliver More Conversions
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact.
The post 3 Proven Ways To Write Ads That Deliver More Conve…
Thanksgiving Recipes On Bing: Everything To Make The “Perfect” Holiday Dish All In One Place
Still not sure what you’re bringing to Thanksgiving Day dinner? No worries – Bing has curated what it says are the “most perfect” holiday recipes from a variety of recipe sites, including Food.com, AllRecipes.com and TasteOfHome.com. A search for ‘Thanksgiving…
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Google Settles UK “Defamation” Suit, Agreeing To Remove Malicious Links
Google has long maintained it’s not responsible for third party content in its index. And that’s the law in the US. However increasingly in Europe authorities and individuals are seeking to make Google legally responsible for the content in its search results. The latest example comes…
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Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize …
Learning SEO From Google Employees
What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse’s mouth.
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