Microsoft Partners With NORAD To Launch Santa Tracker

The race is on. Three weeks out from Santa’s annual trek around the world, and both Google and Microsoft have launched their Santa Tracker websites. While Google is relying on its Google Maps technology to track Santa, Microsoft once again has partnered with NORAD, the North American…

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Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers

Shopzilla, best known for its comparison shopping engine, changed its namein September to Connexity Inc. to reflect a change in focus. The company still operates it’s consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of…

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Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday

Black Friday and Cyber Monday may be over, but columnist Jim Yu reminds us that the holiday shopping season is still in full swing.

The post Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday appeared first on Search Engine Land.

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Google Maps Revamps Quality Guidelines For Local Pages

Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our…

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Google’s Santa Tracker Is Up & Counting Down Days Until Santa’s Annual Sleigh Ride Around The Globe

Now that we have Thanksgiving out of the way, it’s time to start tracking Santa’s whereabouts. To make it easy, Google launched its Santa Tracker today, reminding us there are less than 23 days before Santa makes his annual trip around the globe. This year’s Google Santa Tracker…

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EU Issues “Right To Be Forgotten” Criteria

Last week the EU issued formal guidelines surrounding the so-called “Right to Be Forgotten” (RTBF). They are intended to help privacy regulators and search engines implement the RTBF. And they include some controversial elements. I’ve embedded the full document below and…

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Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity

If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice…

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Google: Penguin 3.0 Rollout Still Ongoing

Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and…

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Bing Has Seen Tiny Number Of “Right to Be Forgotten” Requests So Far

Reputation VIP, which operates the Forget.me website in Europe, has said that Microsoft/Bing is starting to implement “Right to Be Forgotten” (RTBF) requests. The company released a study of RTBF requests and Google in October, which was generally consistent with Google’s own subsequently…

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3 Things You Can Do To Push Through Your PPC Plateau

Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you…

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The Post-Google Local Survival Guide

Ask any local SEO worth their salt, and they will tell you that the Pigeon algorithm update has been a kind of big shift in local search results. Traditionally, when an algorithm update causes a major shift in the SERPs, SEOs adjust their strategy and tactics accordingly. Consider this: we had a…

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Oh No They Didn’t: European Parliament Calls For Break Up Of Google

Today many Americans are busy preparing Thanksgiving meals or getting ready to travel to the homes of friends and family to celebrate the holiday. But Google certainly won’t be giving thanks for the European Parliament’s vote in favor of a resolution to “unbundle”…

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