NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015
Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land’s conference on March 4, 2015.
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Google Launches Custom Columns For Deeper Metric Segmentation
Advertisers can segment metrics at the campaign and ad group levels.
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Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Columnist Mona Elesseily explains why multi-device attribution is important and explores solutions for finding credible data on customers using two or three digital devices.
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The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.
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Google Says Penguin To Shift To “Continuous Updates”
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
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SearchCap: Bing Content Quality, Google Maps Evolves & Sofa Sunday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Create Useful Links, Think Like A User, Not A Content Producer Are you letting your users down by focusing too m…
SPONSOR MESSAGE: Free iPad & 5 Free Hours of Link Building Services for New Clients
Page One Power is giving a FREE iPad and 5 FREE HOURS of link building services to new clients who sign up for services starting in 2015. Our expert link builders increase your search visibility and lend authority to your brand. Campaigns start with in…
To Create Useful Links, Think Like A User, Not A Content Producer
Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally.
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Apple Inc SEO: A Walk Through The Mystery Of Next.com
Even the world’s largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple’s handling of NeXT.com.
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Insights Into PPC Traffic From “Sofa Sunday” In The UK
You’ve heard of Black Friday and Cyber Monday, but what about Sofa Sunday? Columnist Rebekah Schelfhout discusses this new mobile shopping trend.
The post Insights Into PPC Traffic From “Sofa Sunday” In The UK appeared first on Search Engine Land.
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Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation
Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm,…
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From Novelty To Foundational Product: The Evolution Of Google Maps
Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because…
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SearchCap: Google Penguin Holiday Rollout, Microsoft Torque & Facebook Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews Bing has updated its search results to deliver…
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Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews
Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses. Bing said users…
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New Facebook Search: Local Ignored Again — Big Mistake
Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can…
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Facebook Search Finally Lets You Search For Posts Again
More than a year after promising to give users the ability to search for posts, Facebook is finally coming through. The company today announced an update to Facebook Search that will make it possible to find that thread congratulating you on your new j…
Attend SMX West and Supercharge Your Search Marketing Skills for 2015 – Lowest Rates Expire Dec. 19
You’ve read all of the marketing industry predictions and expected trends for 2015. You’re laying the groundwork for your marketing strategy and planning the budget. Now it’s time to set the course for hyper-speed and leap into action. Make 2015 the year you and your marketing team fine-tune your…
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Close More Clients With A Quick Local Site Audit
We all know it – selling local SEO to clients is tough. After my “simple math” post back in October, I’ve gotten a ton of questions asking for more details about our sales process. As we all know, small business owners assume that their site is the best and that they should…
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The 4 Hardest Parts Of SEO
I have been doing search engine optimization (SEO) since 2002, and I’ve overcome a fair number of SEO challenges since then. Ultimately, though, the hardest things about the job are not what you might expect. In my opinion, here are the four most difficult parts about achieving SEO success:…
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For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates
Since Google’s “Florida” Update of November 2003[1], the search engine has kept to an unofficial promise not to mess with its ranking algorithm during the holiday season. That’s changed this year with a flurry of Penguin Updates. Penguin is Google’s filter to fight spam that gets past its regular…
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