SPONSOR MESSAGE: Choosing An SEM Platform
The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. SEM platforms automate the time…
Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google
Santa Claus is on his way — and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker.
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Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014
When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and…
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What I Learned In AdWords Can Help You
I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant…
SearchCap: Aviate By Yahoo, Bletchley Park & Google Holiday Logos
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 SEO Tactics To Kick-Start The New Year If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office,…
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SPONSOR MESSAGE: Energize Your Content Strategy with Buyer Personas
Digital Marketing Depot recorded their December 4th webcast so you can hear internationally recognized online marketing pioneer Bryan Eisenberg discuss why itís essential to develop the right buyer persona and buyerís journey for your business, and how to integrate this with SEO and content…
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5 SEO Tactics To Kick-Start The New Year
If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and 2015 contracts have already been signed. There’s nothing left to do but close that computer, put on your slippers, throw a log on the fire,…
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Yahoo Rolls Out Search For Its Android Launcher Aviate
In February, I wrote that the glaring omission from Yahoo’s Android launcher and “intelligent homescreen” Aviate was a search box. Now it has one. Yesterday Yahoo announced that it’s rolling out search on Aviate (for Android 4.0 and above): Search on Aviate is your gateway…
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2014 Year In Review: A Look Back On What Happened With SEO
Every year, we say how much has changed in the industry – and every year, we’re right. It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83…
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A New Google Easter Egg; This One For Bletchley Park
Check out this fun and new Google Easter Egg for a search on Bletchley Park, the place they decoded the German communication during the second World War.
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Google’s Christmas Holiday Logos For 2014
Google’s Christmas Doodles now start going live. Here they are in higher resolution format.
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Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014
Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number…
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2015 Predictions: Google In The Year Of The Goat
It’s that time of year when people seem almost instinctively compelled to simultaneously reflect back on and look ahead to multiple areas of life. As SEO professionals, we’re in no way an exception to the rule. No one can dispute that 2014 has been a year of pretty big changes — almost…
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SearchCap: Google Pigeon, Google Lyrics & Bing Rehires Forrester
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Pigeon, Google Lyrics & Bing Rehires Forrester appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: Google Pigeon, Google Lyrics & Bing Rehires Forrester
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Pigeon, Google Lyrics & Bing Rehires Forrester appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Content Marketing Tools 2015: New Market Intelligence Report
Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “Content Marketing Tools 2015.” A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how often – marketers…
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Google Adds Song Lyrics With Deeper Links To Google Play
Google’s Knowledge Graph and Direct Answers takes a stab out of lyrics web sites, with new song lyrics answers.
The post Google Adds Song Lyrics With Deeper Links To Google Play appeared first on Search Engine Land.
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Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago
Bing re-hires Duane Forrester after letting him go two months ago. Duane Forrester will be working in basically the same role as before.
The post Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago appeared first on Sea…
Check Out the MarTech 2015 Speakers: A Who’s Who of Brands
Join Aetna, Netflix, Dell, CA and More – Register Now for Best Rates At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and…
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Google Partners Adds Certification For Shopping Campaigns
New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns.
The post Google Partners Adds Certification For Shopping Campaigns appeared first on Search Engine Land.
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