Search In Pics: Google Winter Vacation, Boot Loops Cereal & Penguin Appetizers
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
The post Search In Pics: Google Winter Vacation, Boot Loops Cereal &…
Please visit Search Engine Land for the full article.
New Year 2015 Google Logo Says Hello To The New Year With A Bang
Today’s Google doodle offers up fireworks to celebrate the first day of 2015.
The post New Year 2015 Google Logo Says Hello To The New Year With A Bang appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
China Cuts Access To Google Search & Other Google Properties
Chinese users report they are no longer able to use Google for search. Google’s transparency report confirms this.
The post China Cuts Access To Google Search & Other Google Properties appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Call Analytics Marketer’s Guide
This report examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing a call analytics platform, this report will help you decide whether or not…
Yes, Steve Scalise, There Was A Google In 2002
US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. But Google and other popular search engines did exist.
The post Yes, Steve Scalise, There Was A Google I…
Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success
So, you want some of those business dollars filtered into content and SEO in 2015? If so, defining these three key areas will help you put together a budget that looks at internal operations, the major issues hindering the website, and tracking results…
All Things SEO: Our Top 10 Organic Search Columns For 2014
All Things SEO is by far our most widely read column here on Search Engine Land, and our columnists have worked hard all year to provide a wide variety of helpful SEO content for our readers. While many in the organic search community turned to these industry experts for their insights regarding…
Please visit Search Engine Land for the full article.
Doubling Down On Audience-Centric Marketing
After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s further driving audience marketing trends as we move into 2015. There are some major, exciting changes happening in the digital marketing space:…
Please visit Search Engine Land for the full article.
AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Fre…
Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014
This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…
Please visit Search Engine Land for the full article.
5 Incredibly Practical Reasons To Do PPC In 2015
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…
Please visit Search Engine Land for the full article.
10 Things I Learned About Local SEO In 2014
We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…
Please visit Search Engine Land for the full article.
AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
A primer on the fundamentals of Google AdWords scripts.
The post AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Yahoo Directory Closes, Five Days Early
The core service that launched Yahoo as an internet company — the Yahoo Directory — finally closes 20 years after it began.
The post Yahoo Directory Closes, Five Days Early appeared first on Search Engine Land.
Please visit Search Engine Land for t…
Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapti…
Mapping It Out: Our Top 10 Local Search Columns For 2014
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…
Please visit Search Engine Land for the full article.
Search In Pics: Google Scream Room, Mr. Jingles & Jewglers Menorah
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Mr. Jingles On Holidays: Source: Google+ Jewglers Menorahs: Source: Google+…
Please visit Search Engine Land for the full article.
Google Music Video Search Results Now Contain Links To Lyrics On Google Play
Google’s music video search results also contain lyrics snippets with a link to the full lyrics on Google Play.
The post Google Music Video Search Results Now Contain Links To Lyrics On Google Play appeared first on Search Engine Land.
Please visit S…
Google Translate Shows Santa Claus Picture As Easter Egg
Google loves easter eggs and here is a special one for the holiday season. Search for Santa Claus on Google Translate.
The post Google Translate Shows Santa Claus Picture As Easter Egg appeared first on Search Engine Land.
Please visit Search Engine…