What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015
Has Firefox’s switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the data.
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Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes
Google Now has a bug where informational cards are not being displayed to some users. Plus, Google Now is testing geographically relevant background themes.
The post Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background The…
SearchCap: Yahoo Search Share, Google Link Removals & Cross Device Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Link Removal Requests Climb To 345 Million In 2014
Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013.
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Reaching The Modern Family: Cross-Device Advertising Is A Must
Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not.
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Report: Yahoo Search Share Up After Firefox Deal, Google Down
According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs…
SearchCap: No Phone Numbers In Bing Ads, LinkRisk & PPC Education
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy Advertisers will need to use call or location extension…
SPONSOR MESSAGE: New Partnership Opportunities with Page One Power
Page One Power is now offering new partnership programs to eligible agencies. Link building is difficult and time consuming, but it’s essential to SEO success. Put our expertise to work for you through one of our two partnership opportunities that offer exclusive benefits. Find out more about White…
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Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone numbers.
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Tool Overview: LinkRisk — Not Just For Detoxing Anymore
Link Week columnist Julie Joyce reviews the LinkRisk tool suite, which has added some useful capabilities you may not be aware of.
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Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
Ever wonder how final delivery dates and special options effect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.
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MarTech San Francisco 2015 Rates Increase Next Week
Join the MarTech Conference community shaping the future of technology-powered marketing… and marketing management. Don’t miss this year’s only North American edition of MarTech: The Marketing Tech Conference, March 31 – April 1 in San Francisco. You save $400 by registering before the lowest rates…
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SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More appeared first on Search Engine Land.
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How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?
Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion.
The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Rep…
GM Turning Its Cars Into Rolling (Local) Search Engines
For a long time in-car concierge services such as GM’s OnStar were a “nice to have” but not mainstream. That’s largely because the value of the services was outweighed by the cost for most people. But now, with the relatively recent addition of LTE, they’re poised…
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Local SEO In 2015 – Look At The Big Picture
When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
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So, The CTO Hates Your SEO Project…
Columnist Eric Enge shares his tips for working with a dev team that doesn’t fully understand search engine optimization.
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Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday
Outage seems to have hit around 2:30 pm ET.
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SearchCap: Breaking Glass Ceiling Of Search, Google’s New Year Logo & Top 10 Columns Of 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Breaking The Glass Ceiling Of Search Through Acquisition When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes…
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Breaking The Glass Ceiling Of Search Through Acquisition
When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes feel that for every step forward you take, your competitors are taking an extra two. This is particularly relevant when you come into a niche where there have been a select number of really…
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