SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land.
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YP Introduces Cross-Device Retargeting With Local Search Query Data
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…
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Stop Procrastinating: It’s Time To Address Mobile SEO
Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile.
The post Stop Procrastinating: It’s Time To Address Mobile SEO appeared first on Search Engine Land.
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Bing Also Testing Google’s Search Design Interface
Days after Yahoo was caught testing a Google search design interface, Bing is also caught testing it.
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Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
The post Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time appeared first on Search Engine Land.
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Google Suggesting Firefox Users Change Their Search Engine & Home Page
Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google’s fighting back.
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SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks appeared first on Search Engine Land.
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Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index
European privacy regulators continue to push for an extension of The Right to Be Forgotten (RTBF) to the entire Google index, globally. However Google for the time being has taken the position that it will not remove RTBF results from Google.com. That …
Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads.
The post Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference appeared first on Search Engine Land.
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The Secret To AdWords Success, Told By A Former Googler
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
The post The Secret To AdWords Success, Told By A Former Googler appeared first on Search Engine L…
Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty
What changes did RetailMeNot make to recover from the Google Panda algorithm? It is unclear but their rankings did bounce back.
The post Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty appeared first on Search Engine Land.
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Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data
Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs…
SearchCap: Bing & Yahoo UI Tests, Lyric Sites Dive In Google & Google News More Trusted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing & Yahoo UI Tests, Lyric Sites Dive In Google & Google News More Trusted appeared first on Search Engine Land.
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What Time Is The State Of The Union? White House Uses SEO To Spread The Word
President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. If you didn’t know the time, you might turn to Google or Bing for an answer. And there, the White House hopes to inform you through a special post it made to rank for that query. Right now, the State…
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Google Overtakes Traditonal Media To Become Most Trusted News Source
According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most…
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Report: 2014 Was A Bad Year For Lyrics Sites In Google
2014 was a bad year for lyrics web sites in Google, with 2015 looking to be even worse for this niche.
The post Report: 2014 Was A Bad Year For Lyrics Sites In Google appeared first on Search Engine Land.
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Making Customer Support Part Of Your SEO Program
There’s been a lot of discussion around breaking down silos within marketing departments, and columnist Casie Gillette notes the benefits of breaking down inter-departmental barriers as well.
The post Making Customer Support Part Of Your SEO Program a…
What Search Marketers Can Expect To Learn @SMX West In Silicon Valley
2015 SMX West Conference Preview: Big Brands, Platforms, Agencies and Consultants Converge in San Jose For 3 Days, 12 Tracks, 60 Sessions & 125 Expert Speakers Sharing Search Insights
The post What Search Marketers Can Expect To Learn @SMX West In Silicon Valley appeared first on Search…
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Bing Tests New News Card That Expands
Check out this neat new Bing Search test, where you can expand to see more news related content in the Bing search results.
The post Bing Tests New News Card That Expands appeared first on Search Engine Land.
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