Download Legacy PLA Product Target Data Prior To March 23
Google will be removing auto target tab data from old product listing ad campaigns.
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5 Essential SEO Techniques To Master In 2015
SEO has truly come into its own as a marketing channel, but columnist Jim Yu argues that that doesn’t mean we should rest on our laurels.
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Google Mobile Search Descriptions Now Say If You’re Blocking Google
Yet another reason not to block JavaScript, CSS, etc from Google. It may negatively impact your snippet in the mobile search results now.
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Google Seeking Testers For Search Queries Report In Webmaster Tools
Google is working on a new search queries report in Google Webmaster Tools. Do you want to test it out? read on…
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5 Days to Save on SMX West – Register Now!
Early Bird rates for Search Marketing Expo – SMX West expire this Friday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Think SEO is dead? We’ll show you how dead wrong you are with over 20 SEO focused sessions that will help you maximize…
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Video Of Matt Cutts Talking About The Early Days At Google
Miss hearing from Google’s Matt Cutts? Here is a 34 minute video of him giving a talk at UNC Chapel Hill the other week.
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Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore
SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.
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11 Tips For Using Slide Presentations For Local SEO Advantage
Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered.
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Cortana Expands The Boundaries Of Search, But Will It Eventually Eat It Too?
Cortana, the personal digital assistant, has become a key part of Microsoft’s competitive strategy.
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Wanted: Session Ideas For SMX Advanced
Here’s your chance to help shape the agenda for our always sold-out Seattle conference.
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SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
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Pinterest Search Is Now Customized By Gender
Aiming to attract more men to its social bookmarking network, the company is serving different search results for males and females.
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Automatic AdWords Currency Conversion Now Enabled In Google Analytics
Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics.
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News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
SmartNews’ usability has driven huge adoption under the radar.
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How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales
Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions
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2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path.
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Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
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Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M
The move puts most US and global travel market in just a few hands.
The post Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M appeared first on Search Engine Land.
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