Best of SearchBot: Guide me through a technical SEO audit
We ask Search Engine Land’s SearchBot how to carry out an effective technical SEO audit.
Google investigating Local Services Ads bug
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names.
LinkedIn publishes actionable steps before third-party cookie deprecation
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
How to speed up site migrations with AI-powered redirect mapping
Website migrations often involve painstaking redirect mapping, but AI can help. Here’s a walkthrough of the process to help you save time.
Project management for in-house SEO teams: 6 best practices
Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.
Google SGE testing and development ongoing and growing
Google’s Search Generative Experience presence is growing in industries and new countries. Here’s what the latest SGE activity signals.
Google Ads API version 16 is launching
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Google Ads’ ‘pushes’ Performance Max with new Call To Action
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google announces Performance Max updates – including Gemini integration
Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization.
Report: Reddit signs AI content licensing deal with Google
Reddit’s Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?
Link building in 2024: 12 ways to win or fail
Navigate the dos and don’ts of link building today. Maximize your website’s potential with effective backlinking practices.
Location targeting in Google Ads: Balancing automation and control
Learn when to let Google’s algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
Pinterest launches cooking series with shoppable experience
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
What should Google rank in Search when all the content sucks?
It’s always easy to blame Google when your content doesn’t rank. But maybe – just maybe – the problem isn’t Google. It’s you.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales.
Google Ads offering businesses free consultations through Gmail pop-ups
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Integrating SEO into the multichannel customer journey
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.