SearchCap: Search Ad Copy, Google My Business & Marketing Plans

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Digital Marketing Resolutions For 2016 According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning for the…

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How Medical Practices & Practitioners Should Set Up Google My Business

It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.”

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Search Engine Land’s SMX West Conference Rates Increase Saturday – Register Now

Search Engine Land’s – SMX West conference rates increase Saturday, February 1st. Register now and save on all passes! Join us March 3-5 in San Jose for: Cutting edge tactics. Choose from over 60 sessions on paid search advertising (PPC), search engine optimization (SEO), local search,…

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Quality Content Factors: A List That’s Actually Helpful

We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…

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Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages

Google adds support for web pages that dynamically change their content based on IP origin or language settings.

The post Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages appeared first on Search Engine Land.

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Want To Speak @ SMX London? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2015. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session….

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SearchCap: Google Search Queries, Mobile Snippets & Bing Ads Lag

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Reduces Campaign Reporting Lag To 1 Hour Impression and click performance data is now delivered much faster. Thanksgiving Drove Retailers’ Highest…

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Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]

Revenue rose 50 percent year-over-year, just beating out Black Friday’s revenue gains of 49 percent according to Kenshoo.

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