Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs

Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing. The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo…

Please visit Search Engine Land for the full article.

AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove

Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board.

The post AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

It’s A Trap! Avoid These 4 Pitfalls In Paid Search

Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.

The post It’s A Trap! Avoid These 4 Pitfalls In Paid Search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land’s SMX West Is Next Week – Here’s How to Attend

Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers…

Please visit Search Engine Land for the full article.

Android “Default Search” Class Action Against Google Tossed By Judge

Last week Russian search engine Yandex filed a formal complaint against Google in its home market, arguing that Google was using its control over Android and market power to ensure a privileged position for its apps on Android homescreens and handsets….

Rev Up The Content Marketing Engine To Achieve Local Liftoff

Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.

The post Rev Up The Content Marketing Engine To Achieve Local Liftoff appeared first on Search Engine Land.

Ple…