What’s The Most Searched Thing On Google? Turns Out It’s “Google”

Webmaster Trends Analyst Gary Illyes said the most searched term on Google is “Google” itself during SMX West session.

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Understanding How Your Brand Drives Google Shopping Campaign Traffic

Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution.

The post Understanding How Your Brand Drives Google Shopping Campaign Traffic appea…

Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis

Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and run in real-time which eases the concerns of many webmasters.

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Understanding & Leveraging Search By Voice: Up Close @SMX

Columnist Rachel Lindteigen recaps a presentation on voice search and opportunities for marketers, in coverage of the SMX West conference.

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SearchCap: YP Launches Local Search Marketplace, 2015 Search Predictions & Content Marketer’s SEO Guide

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built …

A Content Marketer’s Guide To SEO: A Checklist

Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern’s handy checklist to ensure your content reaches its full potential.

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Naturally Generated Links? Hey, Google Might Still Hate Them!

Let’s say you have a manual penalty… not a nice way to open a post, I know, but it’s the reality for many site owners. What if Google shows you an example of one of your problematic links, and it’s one that sends you some really great converting traffic? What if, upon conducting a…

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Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping

E-commerce sites can greatly benefit by switching from regular search text ads to Google Shopping ads, as demonstrated by columnist Rebekah Schelfhout’s case study.

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SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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