SearchCap: Link Building In 2015, Google’s New Doorway Page Penalty Algorithm & Anna Atkins Google Logo

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Link Building In 2015, Google’s New Doorway Page Penalty Algorithm & Anna Atkins Google Logo appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

What’s The State Of Link Building For SEO In 2015 & Beyond?

The rules regarding link building are seemingly always changing, so columnist Jayson DeMers lays out thoughts about what’s safe, what isn’t, and how you can hedge your bets.

The post What’s The State Of Link Building For SEO In 2015 & Beyond? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

2 Weeks to MarTech – See Who’s Attending

In just two weeks, the largest vendor-independent gathering of professionals at the intersection of marketing and technology will happen in San Francisco – MarTech: The Marketing Tech Conference. Join the 1000-strong community of marketing technologists and tech-savvy digital marketing leaders who…

Please visit Search Engine Land for the full article.

The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015

We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope.

The post The Evolution Of Google SERPs: Three Key Takeaway…

Search In Pics: Google Shop, Google Stone & Golden Android

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Stone: Source: Google+ Google Shop In The UK: Source: Google+ Gold…

Please visit Search Engine Land for the full article.

4 Super Smart Rising Stars In PPC Marketing To Read & Follow

Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner.

The post 4 Super Smart Rising Stars In PPC Ma…

Google Is Practically Begging Firefox Users To Switch Their Default Search Engine

A new message above Google’s search results is the most visible attempt yet at getting Firefox users to switch back to Google.

The post Google Is Practically Begging Firefox Users To Switch Their Default Search Engine appeared first on Search Engine L…

Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads

Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline…

Please visit Search Engine Land for the full article.