Vernal Equinox Marked With A Google Logo To Welcome The First Day Of Spring
Today’s Google Doodle celebrates Spring with a stop-motion illustration of blooming daffodils, tulips and crocuses.
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Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation
An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action against the company. In early 2013 the FTC formally decided to close its antitrust investigation against Google…
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SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
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Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
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Local Experts Say “Relevance” Of Citations More Important Than “Authority”
Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey.
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Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
SMX Advanced keynotes deliver first-hand insights. This year is no exception. Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation. SEO your specialty? Google’s webmaster trends…
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Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
SMX Advanced keynotes deliver first-hand insights. This year is no exception. Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation. SEO your specialty? Google’s webmaster trends…
Please visit Search Engine Land for the full article.
SearchCap: Yahoo Search Share, PPC Management & Mobile Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Yahoo Loses Share As Some Firefox Users Return To Google
Yahoo gives Google back some of the gains won after Firefox deal.
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B2B Marketing Automation Platforms 2015: New Market Intelligence Report
Do you need a marketing automation platform?
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The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
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Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
The post Quantifying The Mobile Revolution: Mobile…
SearchCap: Google Feud, AdWords Top Movers & Mobile SEO Ranking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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AdWords Top Movers Report Gets A Makeover
Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.
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SPONSOR MESSAGE: How to Turn One Piece of Content into 100
At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach.
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3 Keys To Understanding Your SEO Needs
Many businesses know they need search engine optimization, but they don’t know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.
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How Large Is Google’s Mobile-Friendly Algorithm? Larger Than Panda Or Penguin.
Google’s Zineb Ait Bahajji is quoted as saying at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin algorithms.
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Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile
Google says webmasters should implement autocomplete markup to improve mobile user conversions but does not go as far to say it will be a ranking factor.
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St. Patrick’s Day Google Logo Brings Dancing Clovers To The Homepage
The holiday Doodle is accompanied by link that leads to Google Maps results for ‘Ireland Highlights’ search.
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