SPONSOR MESSAGE: Marketer’s Guide- Content Marketing Tools
Learn more about software for content marketing campaigns – what the capabilities are, and how they can help marketers automate content marketing campaigns. This free guide also includes the recommended steps for choosing a content marketing tool and contains profiles of leading content…
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Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West
Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.
The post Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West appeared first on Search Engine Land.
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Bing May Remove Navigation To Additional Search Result Pages
Bing is so confident in some of their search results that they will remove the pagination to additional search result pages.
The post Bing May Remove Navigation To Additional Search Result Pages appeared first on Search Engine Land.
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Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine
After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search provider in Firefox.
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Optimization On The Content Battleground: Human + Machine Learning
When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data.
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SearchCap: Bing Ads Device Targeting, Google Knowledge Graph Color & Yahoo Mortgage Calculator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads Device Targeting, Google Knowledge Graph Color & Yahoo Mortgage Calculator appeared first on Search Engine Land.
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Yahoo Search Adds A Mortgage Calculator
Now both Yahoo and Google have search based mortgage calculators. The last one to hold out is Bing.
The post Yahoo Search Adds A Mortgage Calculator appeared first on Search Engine Land.
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Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week
The forced migration could lead to competing ad serving in your account if you haven’t take action.
The post Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week appeared first on Search Engine Land.
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3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
The post 3 Awesome Things You Can Do With The AdWords Dimensions Tab appeared first on Search Engine Land.
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Emmy Noether Google Logo Pays Tribute To One Of The Most Influential Mathematicians Of The 20th Century
Albert Einstein claimed Noether was, “… the most significant creative mathematical genius thus far produced.”
The post Emmy Noether Google Logo Pays Tribute To One Of The Most Influential Mathematicians Of The 20th Century appeared first on Search E…
SMX Advanced Rates Increase Saturday – Register Today!
Super early bird pricing for SMX Advanced expires this Saturday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow…
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The Inside Scoop On AdWords Ad Rotation
Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.
The post The Inside Scoop On AdWords Ad Rotation appeared first on Search Engine Land.
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Google’s Mobile Knowledge Graph Cards Get Some Color
Google is adding a more colorful experience to their mobile knowledge graph cards. In some cases the results are gray but others have bright green or red.
The post Google’s Mobile Knowledge Graph Cards Get Some Color appeared first on Search Engine Land.
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Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine
Acquisitions remove two independent mapping companies from the market.
The post Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine appeared first on Search Engine Land.
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Search In Pics: Analytics Cupcake, Google Sand Castle & Solar Eclipse
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Solar Eclipse From Google Zurich: Source: Google+ Google Sand Castle Logo:…
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Everything You Need To Know About The Google-Twitter Partnership
Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
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Need To Grow Your PPC Account? Look To The Search Queries
Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more.
The post Need To Grow Your PPC Account? Look To The Search Queries appeared fir…