Authorship Is Dead; Long Live Authorship
Google’s authorship program may be over, but columnist Eric Enge notes it’s still important to work on building authority.
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Goodbye Blekko: Search Engine Joins IBM’s Watson Team
Quiet for nearly two years, Blekko’s home page says its team and technology are now part of IBM’s Watson technology.
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SearchCap: Google AdWords Bug, Algorithm Updates & SEO Visibility
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Update: Google Says Big AdWords Quality Score Bug Is Fixed
Google said a fix was rolling out and that the work was completed Sunday, March 29. See updates below.
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Update: Google Says Big AdWords Quality Score Bug Is Fixed
Google said a fix was rolling out and that the work was completed Sunday, March 29. See updates below.
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They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates
Google’s investment in artificial intelligence does more than just create better search results; it allows Google’s engineers to make constant algorithm changes right under our noses. Columnist Nate Dame explains.
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SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords appeared first on Search Engine Land.
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Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages don’t line up with overall usage trends.
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Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.
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WSJ Report Suggests Intervention In FTC’s Google Investigation By White House
Article asserts Google lobbying affected agency’s decision in antitrust case.
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5 PPC Testing Myths & Mistakes: How To Avoid Them!
Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again.
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First-Party Data And Search
What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.
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Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm
Google News ranking algorithm won’t factor in if a publisher is mobile-friendly or not, at least not yet.
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Google Testing Removing Line Separator Between Search Ads & Organic Search Results
Google is testing removing the divider between the ads and free listings in the search results. Will it lead to more searcher confusion?
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SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Addresss & Google Local Push
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Launches Major Push To Get Local Businesses Online, Improve Data
New site offers tools, content and solicits business owners to update information.
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Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More
As we approach the April 21st date of the release of Google’s mobile-friendly algorithm, we uncover more SEO facts about what to expect around the algorithm.
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Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First
For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy.
The post Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself Thes…
Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools
You can now communicate subdomain moves in Google Webmaster Tools Change of Address tool.
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Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech
Join the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31. Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA …