Why You Must Account For Seasonality In SEO & SEM Projections
Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts.
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Google Bolding Answers, Not Just Queries, In The Search Results
Google isn’t just bolding the search query now, but also the answers to your search queries.
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How Google & Other Voice Search Engines Focus In On Your Voice
Google says error rates on voice searches are only 8%, down from 25% just a few years ago.
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DuckDuckGo Adds Instant Answers For Nearby Parking, Online Courses & UV Index Risks
Now you can get instant answers on DuckDuckGo for Nearby Parking, Online Courses & UV Index Risks.
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Generalists Vs. Specialists In SEO: What’s The Best Approach?
In a follow-up to her last column, Erin Everhart takes on the question of whether it’s better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
The post Generalists Vs. Specialists In SEO: What’s The Best Approach?…
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Bring Your Team To SMX Advanced – Save Up To 20%
SMX Advanced delivers expert-level tactics on SEO, paid search, social, mobile and more. Sending your team multiplies the benefits. Your results will improve and your team’s morale will soar. While attending SMX Advanced, you and your team will… Learn from experts who speak your language and have…
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SearchCap: Facebook Search On Android, Apple Maps Adds TripAdvisor & Content Ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Facebook Post Search Is Finally Coming To Android Devices
Facebook’s updated search product was launched for iOS, web and mobile web in December. It’s still only available for users of the U.S. English language setting.
The post Facebook Post Search Is Finally Coming To Android Devices appeared first on Sea…
How To Generate Content Ideas That Result In Links, Leads & Shares
Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content.
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Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
TripAdvisor and Booking.com reviews now appearing in search results.
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The Future Of Search Engines Is Context
Columnist Aaron Friedman discusses a mobile search future based on context and the Internet of Things (IoT).
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Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse
Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare? The folks at Nine Hertz have created an infographic with…
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SearchCap: Google’s New Mobile Algorithm, This Week’s Search In Pics & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google’s New Mobile Algorithm, This Week’s Search In Pics & More appeared first on Search Engine Land.
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Consider Interstitials When Mobile-Friendly-ing Your Site For Google
Columnist Mark Munroe explores an element of mobile SEO that may not have occurred to some webmasters.
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Everything You Need To Know About Google’s New Stance On Mobile
In preparation for the release of Google’s mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt.
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Search In Pics: Google Hidden Room, Yahoo 10 Year Badge & Google Partners Flyer
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Partners Allstar Invitation Via Airplane Flyer: Source: Instagram…
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SearchCap: AdWords Phone Verification, EU Google Antitrust & Google Paid Search Up
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AdWords Phone Verification, EU Google Antitrust & Google Paid Search Up appeared first on Search Engine Land.
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Google’s Steady Gains In Paid Search Location Tracking A Win-Win
Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.
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Run For Your Life, Chicken Little — Mopocalypse Is Coming!
Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps.
The post Run For Your Life, Chicken Little — Mopocalypse Is Coming! appeared first on Search Engine Land.
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Report: EU Preparing To File Formal Antitrust Charges Against Google
Company could face billions in potential fines, up to 10 percent of revenue.
The post Report: EU Preparing To File Formal Antitrust Charges Against Google appeared first on Search Engine Land.
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