New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality
An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google’s search results have turned into a megaphone for one.
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PPC Geo-Bidding, Simplified
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life.
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iPhone Users, The AdWords App For iOS Has Arrived
Check AdWords campaign performance, change bids and adjust budgets from your phone.
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SearchCap: Google Guidelines, Yahoo Redesign & Local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Final Call: Early Bird Rates Expire Saturday. Register For SMX West.
Supercharge your search marketing campaigns by attending Search Engine Land’s SMX West. Join others obsessed with SEO & SEM March 1–3 in San Jose, CA. Early bird rates expire this Saturday, so register today! Don’t miss out on three days of: Performance-boosting SEO & SEM sessions. View the…
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Yahoo Redesigns Homepage & App To Deliver Consistent Experience With More Relevant News
With its now nearly infinite news stream, Yahoo users no longer need to open news articles in multiple browser tabs.
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When You Rank High Organically But Not Locally (Case Study)
You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores.
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7 Traits That Will Make You A Great SEO
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you?
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Google Updates The General Guidelines Section Of Their Webmaster Guidelines
Google has made significant changes to the content on their Webmaster Guidelines documentation.
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SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds appeared first on Search Engine Land.
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Bing Adds Lottery & Powerball Numbers To Search Results
Did your odds just increase? Bing added winning lottery numbers to their quick answer box.
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Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.
Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today!
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Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
The post Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) app…
Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the…
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Is Apple About To Launch A Competitor To Google Street View?
Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on…
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The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.
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Math! Now Available Right In AdWords Custom Columns
Use formulas to get even more out of custom columns in Google AdWords.
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SearchCap: AdGooroo Launches New Tool, Google’s Candidate Cards & Today’s Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AdGooroo Launches New Tool, Google’s Candidate Cards & Today’s Google Doodle appeared first on Search Engine Land.
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AdGooroo Launches Competitive Insights For Local Paid Search
The new tool provides keyword, ad copy and budget insights at a city level.
The post AdGooroo Launches Competitive Insights For Local Paid Search appeared first on Search Engine Land.
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Google Introduces Candidate Cards In Search For Presidential Election Season
Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is…
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