Live Webcast: The Click-To-Call Playbook For Facebook Ads
Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. How can you leverage the exploding mobile opportunity in Facebook adve…
Client-Based Or Task-Based? Structuring Your Link Team
Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.
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SearchCap: Yandex Mobilegeddon & Google Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Get Your Priorities Straight: Structuring Google Shopping Campaigns
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
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Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok
The largest Russian search engine has launched their mobile-friendly algorithm today.
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SearchCap: Google Presidential Candidate Cards, Valentine’s Day Searches & Locksmith Woes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Presidential Candidate Cards, Valentine’s Day Searches & Locksmith Woes appeared first on Search Engine Land.
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Marketing Land’s SocialPro Coming To Seattle This June; Registration Open
Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard-core social media practitioners for cutting-edge paid, earned and owned tactics from…
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Beta Rates Expire Next Week. Register For MarTech Today!
Join innovators and main street brands next month pioneering marketing technology at MarTech: The Marketing Tech Conference. Score $350 in savings on All Access Passes by February 13. Register today!
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Google Search iOS App Adds “I’m Feeling Curious” To 3-D Touch
Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling Curious” button on hard press.
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Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category
Looking at last year’s trends, jewelry buyers waited until the last minute. This and other search and ad trends from Bing Ads.
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Google Expanding Candidate Cards, Will Also Offer Primary Voting Reminders
Cards will deliver candidate and third-party content to inform voters about about their positions on issues; Google will also provide delegate counts.
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10 Local Link Building Tips for 2016
Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.
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Frederick Douglass Google Doodle Opens Black History Month Celebrating Revered US Abolitionist
Born into slavery in 1818, Douglass learned at a very young age that education was his path to freedom.
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Ple…
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
The post 7 Ways Small Busi…
Google’s Fake Locksmith Problem Once Again Hits The New York Times
Google’s local results algorithm has not fixed the fake listing problem from five years ago.
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SearchCap: Republican Debate & Google, AdWords iOS App & Adobe Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2
In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads — and leads into sales.
The post No-Hype SEO: A Realistic Formula For Making SEO Work For Your B…
Search In Pics: GoogleBot Band, Inside Out Post-It Art & Hangouts Pillow
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Hangouts Pillow Selfie: Source: Google+ Google Inside Out Post-It Art…
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3 Reasons B2B Marketers Must Embrace Mobile… Now
Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately.
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Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
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