SearchCap: Google Japan Penalty, AdWords App Update & Emojis In Google PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed.
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AdWords App For Android Now Supports Universal App Campaigns
New conversion columns are also available in the latest Android update.
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Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
The post Hacked Content On The Rise: Take SEO Precautions To Protect Your Site appeared f…
Are You Digging Deeply Enough Into Geographic Optimizations?
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.
The post Are You Digging Deeply Enough Into Geographic Optimizations? appeare…
Search In Pics: GoogleBot Costume, Google Maps Peghog & Fancy Google Coffee Maker
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Coffee Maker: Source: Google+ Google Maps Peghog: Source: Twitter An…
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Google Has Penalized A Link Network In Japan
After being quiet for over a year on link network penalties, Google announced they penalized a large Japanese based link network.
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SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets appeared first on Search Engine Land.
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Attributing Retail Store Transactions To Online Clicks At Keyword Level
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Sear…
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
The post Google Search Partner Network: …
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
Android app update brings feature parity with iOS version, making common tasks faster and easier.
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Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant
Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
The post Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant appeared first on Search Engine Land.
Pl…
Google Adds JSON-LD Support For Structured Data Markup
Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.
The post Google Adds JSON-LD Support For Structured Data Mar…
8-Step Road Map to a World-Class Social Media Governance Program
Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive. There has been a subsequent 7x increase in spam messages. The number of unauthorized social media accounts has…
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SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns appeared first on Search Engine Land.
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Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
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Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes
After 15 years, Google’s head of search, Amit Singhal, is leaving the company.
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4 Search Advertising Trends To Watch
Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?
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To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads
Company to extend AdWords credits to NGOs under Google AdWords Grants program.
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