Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
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How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
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Google’s AMP Top Stories Now Live In Mobile Search Results
AMP’s objective is a faster, more engaging mobile web experience in an open ecosystem.
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Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box
Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.
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An Inside Look At The Upcoming MarTech Conference
We’re 4 weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket…
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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
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SearchCap: Google AMP Lives, Google Compare Dies & Review Stars Hide
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Content Mapping, Search Optimization And The Buyer’s Journey
Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
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What Google’s New Layout Means For Search Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
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Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
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Bing’s CelebsLike.me Finds Your Oscar Doppelganger
As part of its Academy Award Experience, Bing has created a site that lets users upload photos of themselves to find their look-alike celebrities.
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How Google Is Inventing A “Near Me” Future
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
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Google Looking Into Review Stars Dropping Out Of The Search Results
Last week, Google began removing the review stars from the search results. We asked Google if this is a bug or intentional.
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Live: Google Launches AMP Results In Mobile Search Results, For Some
A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel.
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Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.
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SMX West Is Almost Here! Limited Tickets Left.
Search Engine Land’s SMX West begins next Tuesday in San Jose. Register now to reserve your spot or risk missing out on incredible SEO and paid tactics and networking. The past few days have witnessed new and profound SEM and SEO developments. Here are just three recent headlines from Search…
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SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
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The State Of Cross-Channel Paid Search, Part 2: SEM & TV
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI.
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Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge i…