How to get a bird’s-eye view of the Google SERPs
Columnist Stephan Spencer provides an overview of a new rank tracking tool that goes much deeper than the “10 blue links” mindset.
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Search in Pics: Google Dance with Matt Cutts, Google’s ice rink & Zootopia
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Matt Cutts at the Google Dance at SMX: Source: Twitter Google Canada ice…
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Google to bloggers: Disclose & nofollow links when reviewing gifted products
Google issues new best practices to bloggers who receive free products. Is Google about to send out a new manual action for paid links in exchange for product reviews?
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SearchCap: Google PLA test, Google app indexing study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Send AdWords alerts directly to Slack with this AdWords script library
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
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The terrifying connection between malware, Google Search Console and AdWords
in the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations.
The post The terrifying connection between …
The importance of SEO in omni-channel marketing, part 2
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.
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Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.
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Searchmetrics study shows most apps are not utilizing the Google App Indexing API
While most top websites have apps, only 30% of those Android apps and 19% of those iOS apps have deployed App Indexing.
The post Searchmetrics study shows most apps are not utilizing the Google App Indexing API appeared first on Search Engine Land.
P…
SearchCap: Google PageRank dead, Google Travel expands, Bing period table & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google PageRank dead, Google Travel expands, Bing period table & more appeared first on Search Engine Land.
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Calculating the value of organic traffic
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate.
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Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) ap…
Destinations on Google delivers new travel planning experience for mobile users
A mobile search for a continent, country or state, along with the word “destination” or “vacation,” will return a series of travel options.
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Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
The post Reve…
Clara Rockmore Google doodle doubles as a theremin to celebrate musician’s 105th birthday
With three music lessons to start, today’s Google doodle offers users a musical instrument to practice in between searches.
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RIP Google PageRank score: A retrospective on how it ruined the web
While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.
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Google begins massive migrations of their blogs from blogspot.com to googleblog.com
Google begins their own site migration project for their official Google blogs. Will they listen to their own site migration advice?
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Bing search for “periodic table” returns interactive periodic table directly in results
With Bing’s latest educational resource, students have access to details for each of the elements right from the search result page.
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Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
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SearchCap: Google removing Toolbar PageRank, new Google Flights’ filters & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google removing Toolbar PageRank, new Google Flights’ filters & more appeared first on Search Engine Land.
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