Bing partners with US National Park Service for #FindYourPark photo contest
The winning photo will be featured on Bing’s home page during National Park Week and will be used as Bing’s Facebook and Twitter cover photo in April.
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Local SEO beyond the browser
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing.
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Get up close with PPC KPIs to improve your performance
What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.
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Google Image Search launches colored filter buttons
After testing various combinations, Google has launched new filter buttons in the image search results.
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Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. The new Google Fiber office in Austin: Source: Google+ A buffalo at Google:…
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Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned.
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Why real-time search algorithm updates may be bad news
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
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SMX Advanced agenda is up! Secure your place today and save $500.
Get ready for Search Engine Land’s SMX Advanced, which returns to Seattle June 22–23. Two exceptional days of professional-level tactics, keynotes and networking await you! The agenda is now up, and SMX Advanced provides the latest, professional-level tactics and best practices in PPC, SEO, local…
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Feed your obsession with the latest social media marketing strategies at SocialPro
Traditional signals such as Facebook page likes and clicks don’t equate to the best customer engagement strategy. With Facebook’s News Feed algorithm frequently morphing, it’s now relying more on user feedback and surveys to impact story distribution. Unlock the mystery of this black box and other…
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6 strategies to build links for your small business website in 2016
Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions.
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How advertisers should repond to fewer ads showing on Google
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
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Google to boost mobile friendly algorithm this coming May
Google announced they are increasing the mobile-friendly update factors but don’t expect another mobilegeddon.
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DuckDuckGo launches Directions! feature with option to use multiple map apps
DuckDuckGo’s new feature lets users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.
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Best practices for managing multiple social channels
Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across…
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Google helps musicians keep a beat with metronome tool directly in search
Google’s metronome default rate is 120 beats per minute, but the full range goes from 40 to 208 BPMs.
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MarTech All Access passes are sold out, but you can still attend! Learn how.
In one week, join other professionals in tackling issues at the intersection of marketing and technology at MarTech: The Marketing Tech Conference. All Access conference passes are SOLD OUT — but it’s not too late for you to attend. You can still register for an Expo Pass by March 20 and pay…
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