SearchCap: Google AdWords exam, iPhone keyboard & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords exam, iPhone keyboard & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
The post Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) appear…
Google developing keyboard for iPhone in hopes of boosting search volumes [report]
Keyboard part of a larger strategy to boost engagement with search on mobile devices.
The post Google developing keyboard for iPhone in hopes of boosting search volumes [report] appeared first on Search Engine Land.
Please visit Search Engine Land f…
The essential metrics to analyze for keyword research success
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue.
The post The essential metrics to analyze for keyword res…
AdWords Search Exam gets an update: What you’ll need to know
The Google Partners exam now includes questions on the latest product features and search trends.
The post AdWords Search Exam gets an update: What you’ll need to know appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
The post New benchmarks: Google AdWords cost per acquisition across 20 industries [study] appeared…
Majestic to print the Internet in 3D in outer space
Majestic helps SEOs reach for the stars, literally by aiming to 3D print the Internet in space.
The post Majestic to print the Internet in 3D in outer space appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Marketing Land’s SocialPro is bigger and better. Save $300 today!
Marketing Land’s SocialPro is coming to Seattle June 20-21! SocialPro is the only conference crafted for those OBSESSED with social media marketing — whether you’re an in-house marketer or a digital agency professional, you’ll learn tips and strategies to boost your performance on owned, earned or…
Please visit Search Engine Land for the full article.
SearchCap: comScore data, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: comScore data, link building & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Link building is a human endeavor
The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person.
The post Link building is a human endeavor appeared first on Search Engine Land.
Please visit Search Engine Lan…
Evangelizing organic search success: 5 steps to elevate performance
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism.
The post Evangelizing organic search success: 5 steps to elevate …
Local marketing: What is the true local web?
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off.
The post Local marketing: What is the true local web? appeared first on Search Engine Land.
Ple…
Data show that search query volumes on the PC peaked in 2013
Three years ago was the high-water mark for desktop search.
The post Data show that search query volumes on the PC peaked in 2013 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: Bing Ads social extensions, Google Adpocalypse & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads social extensions, Google Adpocalypse & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Doodle 4 Google 2016 student winner pays tribute to her African heritage
Washington, D.C. 10th grader says she wanted her artwork not only to turn heads, but souls, as well.
The post Doodle 4 Google 2016 student winner pays tribute to her African heritage appeared first on Search Engine Land.
Please visit Search Engine L…
Why costs for local SEO campaigns vary
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down.
The post Why costs for local SEO campaigns vary appeared first on Search Engine Land.
Please visit Search Engi…
5 dos and don’ts of managing a new international PPC account
Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.
The post 5 dos and don’ts of managing a new international PPC account appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
The post Google’s right-side Adpocalypse: What really…
Please visit Search Engine Land for the full article.
Vernal Equinox Google doodle welcomes the first day of spring
The animated doodle has replaced Google’s logo on many of its homepages in the Northern Hemisphere, leading to a search for “vernal equinox.”
The post Vernal Equinox Google doodle welcomes the first day of spring appeared first on Search Engine Land.
…
Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr
The new ad extension is in beta in the US.
The post Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.