How to map keyword strategy to B2B buyer intent
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.
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Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
The post Brand bidding & PPC optimization: enforcement options (Part 6 o…
First modern Olympic games 120th anniversary marked with 4 Google doodles
Doodler Olivia Huhn created four separate doodles, representing the marathon, shot-put, weight-lifting and gymnastic Olympic events.
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SearchCap: Google local pack mini reviews, DuckDuckGo scores & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic.
Th…
7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.
The post 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) app…
DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report
The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers.
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Google tests displaying review snippets in the local 3-pack
Google now may show a single review in the 3-pack. This was caught being tested in the wild.
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SearchCap: Google quality raters guide, search console bug & movie times
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Upcoming webcast: “Mapping the Value of Your Customer’s Experience”
The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new…
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How to find relevant and proof terms for your content
Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords.
The post How to find relevant and proof terms for your conten…
Google makes movie showtime links to Fandango more prominent in mobile search
The change is now appearing on both iOS and Android.
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Columbia University researchers claim 28% of Google’s URL takedown requests are invalid
Among the questionable DMCA notices, 4.2% of the takedown requests targeted sites that failed to include any copyright infringing content.
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The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
The post The 4 Cs: A recipe for precise re…
Google+ Accounts No Longer Required For Leaving Local Reviews In Google
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.
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Google Updates The Search Quality Rating Guidelines
Google has updated their search quality raters guidelines document on March 28, 2016 reducing it from 160 to 146 pages.
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Google Working On Fixing Search Analytics Bug In The Search Console
The Google Search Analytics report is missing a day of data but Google is on it and a fix should be out soon.
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Wanted: Session ideas for SMX East
We want your input to help us plan our upcoming SMX East conference, which will be taking place in New York City on Sept. 27-29, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in…
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SearchCap: Google local ranking, Bing ads analytics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google local ranking, Bing ads analytics & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
Only UET will be supported for conversion tracking by the end of June.
The post Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET appeared first on Search Engine Land.
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