Improve internal linking for SEO: Calculate Internal PageRank
Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls “Internal PageRank.”
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Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their wish lists.
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Why “near me” is critically important for multi-location businesses
As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.
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Search in Pics: The Queen Pegman, Google Austin bike & expense bag
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Austin version of the Google bike: Source: Google+ Queen Elizabeth II Google…
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Earth Day Google doodles highlight planet’s 5 major biomes
Created by doodler Sophia Diao, the series includes illustrations of the tundra, forest, grasslands, desert & coral reefs.
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IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion.
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Google Honors Prince With Special Purple Rain Logo
Music legend receives logo within hours of news of his death.
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SearchCap: Google TV, AdWords annual livestream & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Better in-store attribution is here
Closing the online-offline attribution app is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.
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Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
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Top 9 reasons Google suspends local listings
Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them.
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Call for entries: the 2016 Search Engine Land Awards
Do you produce award-winning results in search marketing? Enter the 2016 Search Engine Land Awards (aka #TheLandys) to be recognized for your work in SEO and/or SEM today. Entries close June 30, 2016. Awards Ceremony & Gala to be held in New York City on September 28, 2016, in conjunction with…
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Google to display TV station listings & times for searches on your favorite shows
Google adds some features to their television search by disclaiming live network air times for TV related queries.
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SearchCap: Google local ads, Google searches podcasts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Serial fans rejoice — You can now listen to podcasts directly in Google app on Android
Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab.
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Google makes updates that will affect local search marketers
Ads now appear in Local Finder results, plus ads display differently in Google Maps.
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Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
The post Brand bidding & PPC optimization: eff…
SearchCap: AdWords order IDs, Google changes & SEO forecasts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
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Now you can capture Order IDs to mitigate double-conversion counting in AdWords
Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag.
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