Hertha Marks Ayrton Google Doodle marks 162nd birthday of “The Electric Arc” author
Google pays tribute to the first woman to present a scientific paper to London’s Royal Society.
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SearchCap: Google merchant feed, Getty Images EU complaint & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fixed errors, add custom labels and more right in Merchant Center.
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Sharpen your SEO, SEM, and social media marketing skills with a SMX Advanced workshop
Search Engine Land’s SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search,…
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Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
The post Searching for searchers: Audiences ar…
Copyright bully Getty Images complains to EU that Google coerced it into image search
Company says high-res image search results have harmed traffic and revenues.
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Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
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SearchCap: Google in-depth articles, expanded text ads & search console emails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Search Console now lets you unsubscribe from some email notifications
Finally, webmasters can now unsubscribe and mute email notifications from the Google search console.
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Google brings back in-depth articles to search results after 17-day outage
Google seems to have fixed a bug with their search results interface, bringing back the “in-depth articles” section for some queries.
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In new test for Google text ads, headlines are expanded without sacrificing ad copy
With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.
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Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
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Metrics blindness: Why it’s harming your link dev efforts
Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts.
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Google testing a slimmed-down version of the local box
Google is testing a minimalist version of the local box in the mobile search results. My best guess: It is a version for slower internet connections.
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SearchCap: Google purple ads, Shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Five reasons why GTIN should be your new favorite Google Shopping acronym
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
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The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local…
Google testing purple “Ad” label in Maps
The ad label matches the advertiser’s pin on the map.
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William Shakespeare Google Doodle celebrates iconic writer & England’s St. George Day
Born in 1564, Shakespeare’s work has shaped four centuries of literature.
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SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report appeared first on Search Engine Land.
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