Google confirms live demo of new AdWords redesign will happen on May 24
A new screenshot shows how ad scheduling data might be presented in the updated interface.
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Updated: Google penalizes mobile sites using sneaky redirects
Looks like Google has taken action on mobile sites that trick users into being redirected to an unwanted web site from the mobile search results page. If your site received a manual action, read this.
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SearchCap: Google rich snippet spam, AMP report & Bing ads data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads makes it easier to segment performance data like time of day and device
The feature is now live in all accounts.
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Google updates the AMP report in the Google Search Console
Five months after launching the AMP error report in the Google Search Console, Google has updated the report to make it easier to spot errors.
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Jane Jacobs’ Google Doodle marks 100th birthday of famous NYC community organizer
Without formal training, Jacobs established herself as a renowned urban activist dedicated to protecting New York City’s urban landscape.
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Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
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Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
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5 super-common SEO mistakes content marketers make
Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.
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AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for download.
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Branded query optimization for SEO
Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.
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SearchCap: Google Trips app, Bing image search app & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
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Content and SEO: Optimization from creation to conversion
How can you ensure that your content creations efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact.
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With “Trips” app, will Google finally deliver a better travel experience?
New Google travel effort promises to bring together a range of tools and capabilities.
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60% of local SEOs are outsourcing more tasks in 2016 vs. 2015
What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal survey on the topic.
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Learn from top social media marketing experts at SocialPro this June in Seattle
If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies. See the agenda! Get…
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The benefits of creating a purpose-driven SEO strategy
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.
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Teacher’s Day Google Doodle dedicated to “invaluable civil servants” leading today’s youth
Designed by Doodler Nate Swinehart, the animated illustration points to a search for Teacher’s Day and includes a sharing icon.
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Bing app for iOS brings image-based searching to iPhones
Image search feature has potential to be quite useful, but needs improvement.
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