AdWords Express now shows Google Analytics goal results
Small businesses can see how their ads convert from the AdWords Express dashboard.
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Act now: SMX Advanced early bird rates expire next week
Nearly 75% of the tickets for Search Engine Land’s SMX Advanced are sold and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates. Here’s what you get:…
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How to effectively prioritize and amplify SEO content
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.
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The SEO industry is worth $65 billion; will it ever stop growing?
SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.
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Voice search reporting coming to Google Search Console’s Search Analytics report
Google may bring voice query reporting to the Google Search Console’s Search Analytics report; when is unclear.
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Google News adds local source tag to expandable news box to promote major local news stories
With expanded local source tag support, local news is now more important to Google.
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Google widely testing the title links in black, instead of the traditional blue hyperlink color
Google testing going from blue hyperlinks to black hyperlinks, and searchers don’t seem to be happy with the change.
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What day is Mother’s Day 2016? Today’s Google Doodle leads to a direct answer
Doodler Sophia Diao says today’s Mother’s Day doodle, “…harkens back to a time in my youth when following Mom around was all I knew.”
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SearchCap: Google APIs, global SEO & public relations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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5 reasons to keep doing mobile SEO even though ads are everywhere
Sure, paid search on mobile has grown. But if you’re thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
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5 ways SEO and PR should be working together
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.
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Global SEO: A huge opportunity + 5 tips for success
According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO?
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Search in Pics: Karl Urban I’m not an SEO, make SEO great again hat & Google wine club
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google wine club: Source: Twitter Make SEO great again hat: Source: Twitter…
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Google updates the Google My Business API to version 3.0
The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update.
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Sigmund Freud Google Doodle celebrates father of psychoanalysis’ 160th birthday
Designed by doodler Kevin Laughlin, today’s Freudian doodle depicts the deep dark sea of the unconscious.
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SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Son of Siri: Viv aims to go way beyond today’s digital assistants
Viv hopes to effectively supersede Google as “an intelligent interface to everything.”
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Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
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The 7 deadly sins of content marketing
Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?
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Google featured snippets now with related topics, extending the information in those snippets
Google is now showing extended featured snippets for some queries, which should not surprise anyone.
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