Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O
Google’s ambitious Tango initiative brings the digital and physical worlds even closer together.
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Printing your way to SEO success
Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local business’ digital marketing efforts.
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Local SEO: Become the voice online for your market
How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it’s not directly related to your business.
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PPC skeptics: Are you one of these 6 types?
You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism.
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SEO for Gboard? How Google’s new keyboard search for iOS ranks content
There’s a new SERP in town, the search engine results page generated by Gboard. And it’s not just mobile search results reformatted in a horizontal layout.
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SearchCap: Google sitemaps, Gboard ads & Sitelink card ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google: No “current plans” for ads in Gboard
But, the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads.
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The SEM agency is dying (and what to do about it)
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
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Google testing a carousel of Sitelink cards in search ads
Spotted on mobile, the carousel features individual cards that link to separate landing pages.
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Search in Pics: Gboard team, Google Boston’s vintage arcade room & new weight training room
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gboard team photo: Source: Twitter Google Boston’s…
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Bug? Google Sitemap index counts drop across Search Console reports
Many publishers and webmasters are seeing huge drops in the reported index count in the Google Search Console sitemaps report. It seems like a widespread bug.
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NFL-YouTube deal will bring highlight videos & related news directly into Google search results
Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in-progress.
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Report: 2 years in, 75 percent of Right to Be Forgotten asks denied by Google
More than 50 percent of requests come from Germany and the UK.
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SearchCap: Google mobile friendly, Search Console update & Bing Ads bans
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest
Enter the 8th Annual SMX Biggest Search Geek Contest! The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will…
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Google’s ban on payday loans estimated to cost millions in lost ad revenue
Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year.
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SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
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Google Search Console metrics now deeply integrated into Google Analytics
Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.
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Pull Google Maps traffic data into AdWords with this script library
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
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The true value of technical SEOs
While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.
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