The future of voice-related SEO for local business
Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape.
The post The futu…
Well played, Google: Advertisers (finally) get more device bidding controls
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
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The 5 strangest search terms in 2,000+ AdWords accounts
Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
The post The 5 strangest search terms in 2,000+ AdWords accounts appeared first on Search Engine Land.
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Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves
Manning’s signature swing dance moves included spinning, flipping and tossing your partner in the air.
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Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest
See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the…
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SearchCap: Apple Siri Echo, paid search ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Apple Siri Echo, paid search ROI & more appeared first on Search Engine Land.
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Refine your content marketing tactics to benefit from enhanced search engine display
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered.
The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.
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Journey to better paid search ROI with this travel ad copy data
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.
The post Journey to better paid search ROI with t…
Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
The virtual assistant revolution is ushering in the next era of search.
The post Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report] appeared first on Search Engine Land.
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SearchCap: 2 trillion Google searches, AdWords announcements & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: 2 trillion Google searches, AdWords announcements & more appeared first on Search Engine Land.
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Google has measured 1 billion+ store visits from AdWords ads globally
Store visits measurement is now available to 1,000 advertisers in 11 countries.
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Official: Google to roll out Expanded Text Ads for all devices
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
The post Official: Google to roll out Expanded Text Ads for all devices appeared first on Search Engine Land.
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Google AdWords to break up tablet & desktop and enable a mobile base bid
Individual device bid adjustments will roll out in the coming months
The post Google AdWords to break up tablet & desktop and enable a mobile base bid appeared first on Search Engine Land.
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Google now handles at least 2 trillion searches per year
The search giant won’t say exactly how many trillions of queries it processes other than it’s now two or more. It last claimed 1.2 trillion in 2012.
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Saying “a third” of mobile searches are local, Google brings new ads to Maps
Local searches are growing 50 percent faster than mobile searches overall.
The post Saying “a third” of mobile searches are local, Google brings new ads to Maps appeared first on Search Engine Land.
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Live blog: Google Performance Summit, with new AdWords & Analytics announcements
Google’s annual event for AdWords and Google Analytics customers will open with news about coming features and plans for the rest of the year.
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5 essential skills that great link builders know
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.
The post 5 essential skills that great link builders know appeared fi…
Competitive threats to Google, and what they mean for you
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
The post Competitive threats to Google, and what they mean for you appear…
5 common digital marketing mistakes (and how to fix them)
Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this…
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SearchCap: Google Search Analytics sets, AdWords updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Search Analytics sets, AdWords updates & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.