Lotte Reiniger Google Doodle honors groundbreaking animated film-maker & her innovative style
Making more than 40 animated films throughout her career, Reiniger directed the first full-length animated movie in 1926.
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SearchCap: Google mobile page speed, Google Now on Tap updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google’s latest Now on Tap update shows more info for selected words & photos
The Now on Tap Android feature works across all apps, displaying relevant information for selected words, phrases or photos.
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7 great reasons to attend SMX Advanced in 3 weeks
Search Engine Land’s SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! Here are 7 reasons you should attend: 7. Obsessed with SEO and SEM. Take a deep dive into local search, SEO, advanced AdWords,…
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The definitive SEO audit part 1 of 3: Technical
In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an audit.
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Advice to those considering SEO as a career
Want to work in SEO? Columnist Clay Cazier lets you know what is required to succeed.
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How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
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Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
The speed of your mobile pages currently doesn’t impact your mobile rankings but soon it may says Gary Illyes of Google.
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SearchCap: Google AdWords hack, SEO ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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True performance baselines & ROI for SEO without attribution modeling
How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation.
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3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
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7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
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SearchCap: Google iOS app, food and brand queries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google App for iOS gets AMP content & sports highlights in Now cards
Google says today’s improvements for its IOS app with save users a combined 6.5 million hours this year.
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Brand queries: the AdWords performance illusion
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.
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Share conversions and remarketing lists across paid search accounts
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplic…
Search in Pics: Google Dance Tokyo, gBrau beer & a pink penguin engineer
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pink penguin android figurine: Source: Google+ Google Dance Tokyo:…
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Google now displays image thumbnails next to search snippets for food-related queries
Now when you do food-related searches on Google, you may see image thumbnails right in the snippets.
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SearchCap: Voice search SEO, SEMPO survey & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013
Survey participants included nearly 600 search and digital marketing professionals, from entry-level to executive.
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