Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
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What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
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Do you have the right local SEO tools for the job?
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.
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Phoebe Snetsinger Google doodle marks 85th birthday of famous bird watcher
Snetsinger is credited with seeing 8,393 bird species in her life timeline – the most of any birder at the time of her death.
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Apple gets into the SEM business with paid-search for app developers
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.
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SearchCap: Bing News PubHub, AdWords features & ranking tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms”
Marketing Land’s all-new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business. This 35-page report is your source for…
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5 contemporary strategies that help improve your rankings
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
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10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
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Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
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Bing News PubHub, a portal for news publishers to submit their sites for consideration
Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion.
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SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads to support Expanded Text Ads: Shows new ads creator UI
Advertisers will be able to run AdWords’ new longer text ad format on Bing, too.
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Bing Ads now accepting sign-ups for Shared Budgets pilot
Automatically redistribute budget across multiple campaigns.
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Link building outreach: preparation meets persuasion
Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.
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How to audit canonicalization and ensure it helps, rather than hinders, your rankings
Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them.
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Google tests gray background on homepage, while Yahoo tests new top search bar
Both Google and Yahoo were caught testing new user interfaces around their search features. Here are screen shots of both of them.
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Is your SEO data steering you wrong?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
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SEMPO announces its newly elected Board of Directors & Officers
Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association’s board.
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SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests appeared first on Search Engine Land.
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