The importance of micro-moments: The mobile customer journey
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
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Apple Maps becomes a platform with new extensions for third-party apps
The move parallels Apple’s decision to open up Siri and Messages to developers.
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SearchCap: Apple news, successful PPC managers & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Apple brings Siri to Mac, new exposure for non-Google search engines
Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider.
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SocialPro is one week away, register today!
Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals. SocialPro is next week in Seattle; here are four reasons why you don’t want to miss it: Tactics that work. Learn proven tactics to improve your social media…
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12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine.
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The role technical SEO should play: It’s makeup
Columnist Clayburn Griffin argues that while technical SEO is important, it’s not a game-changer. Once you’ve implemented your technical optimizations, you still need to have something of substance to best your competitors.
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2 strategic opportunities for local service area businesses
Are you having a hard time ranking in Google’s local results as a service area business? If so, columnist Corey Barnett has some ideas for how to improve your visibility.
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Why should you enter the 2016 Search Engine Land Awards?
Perhaps the real question is, why wouldn’t you enter? For the second annual “Landy Awards”, we’ve added additional categories to highlight campaigns in various sectors of SEO and SEM, plus new team awards for both agencies and in-house search marketers. Upon hearing that we…
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SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained appeared first on Search Engine Land.
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Google: Autocomplete does not favor any candidate or cause
Google’s communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false.
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Infographic: The ultimate guide to SEO-friendly URLs
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this …
The big picture guide to local SEO: ranking in 2016 & beyond
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
The post The big picture guide to local SEO: ranking in 2016 &…
How to prepare for AdWords’ expanded text ads and device-based bidding
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live.
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Search in Pics: SEO robots, Google fish tank & a koala
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A Google fish tank: Source: Twitter YouTube Kids furniture: Source: Google+…
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Android launcher and search engine Evie “reimagines” the mobile homescreen
Company wants to offer a better homescreen and help users get things done across apps and the mobile web more efficiently.
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SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update appeared first on Search Engine Land.
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Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
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Google Maps brings faster, smoother scrolling to Street View
Fluid scrolling and swiping replaces more awkward arrow-advance navigation.
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Yandex updates their version of PageRank named Thematic Index of Citation (TIC)
The Russian search engine, Yandex, has updated their TIC scores and webmasters took notice.
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