Google confirms ads coming to Local Pack
Google discussed the ad placement — potentially a major development for local marketers — at SMX Advanced.
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Back to basics: Why you need to stop stressing over backlinks
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics.
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The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
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Google brings rich results filter to Search Analytics report within Search Console
After seeing leaked screen shots of a rich result filter in the Google Search Console, it is now available for all to use.
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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
Feed your obsession for SEO & SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East. Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 27-29 in New York City. The agenda is now available and is…
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DeepCrawl web crawler is now integrated with content intelligence platform Conductor
The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit.
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SearchCap: Google mobile usability, AdWords bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
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Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
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Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
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Google Search Console new mobile usability report being tested
Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile friendly testing tool.
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Summer solstice and strawberry moon Google doodle marks first day of summer
Today is the first time since 1967 that the Summer Solstice coincided with a Strawberry Moon.
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SearchCap: Google AdWords texting ads, Google health expands & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Paging Dr. Google: Google rolls out symptom-related direct answers on mobile
Google says it worked with a team of doctors, experts from Harvard Medical School and the Mayo Clinic to curate information.
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The most important question to ask in local SEO
Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.
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The voice search explosion and how it will change local search
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to comp…
Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle
The images used to replace the Google logo for both Mother’s Day and Father’s Day include shoes atop a welcome mat.
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Google AdWords testing click to SMS ad extension
Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is testing an ad format that lets your prospect message you.
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SearchCap: Google time filters, local search reporting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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3 digital marketing opportunities for franchises
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market.
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