Google facing likelihood of third antitrust complaint in Europe
AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission.
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“Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” – Updated for 2016
Marketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations…
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Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
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Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more
During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.
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Is selling SEO services getting harder or are SEOs just not good at it?
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.
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SearchCap: Google My Business API, challenges faced by agencies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bridging the gaps in the Google My Business API
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
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Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Gary Illyes iPhone: Source: SER Google dog: Source: Google+ Google Jedi…
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SearchCap: Google RankBrain, search engine manipulation & authorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Influencing with ad copy: how to truly drive action
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions.
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FAQ: All about the new Google RankBrain algorithm
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.
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Google uses RankBrain for every search, impacts rankings of “lots” of them
Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time.
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Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
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Why retailers shouldn’t overreact to the voice search revolution
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
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Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more
From Panda to Penguin, authorship to HTTPS, search console and mobile index – here are my key points from the SMX Advanced talk with Google.
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Google has stopped using authorship completely, even for in-depth articles
Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore.
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Live Blog: AMA with Google Search keynote conversation at #SMXAdvanced
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
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No, SEO isn’t “search engine manipulation” that Google will ban you for
In a legal statement, Google introduces the term “search engine manipulation” — but think of it as a synonym for spam, not SEO.
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SearchCap: Google local ads, search analytics & Bing Ads editor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google local ads, search analytics & Bing Ads editor appeared first on Search Engine Land.
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It’s here: Bing Ads Editor for Mac launches in beta
After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version.
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