SEO? SEM? SMX East has you covered.
One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Get the details on this year’s…
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Shopping campaigns: Play like every day is a holiday
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
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The definitive SEO audit part 2 of 3: Content and on-site
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way.
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5 more super-common SEO mistakes content marketers make
In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
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AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.
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Survey: Amazon beats Google as starting point for product search
Thirty eight percent of shoppers start with Amazon, 35 percent start with Google.
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SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
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7 types of keywords to boost your SEO strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
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Ask The SEOs at SMX Advanced
Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the “Ask The SEOs” session for those who missed it.
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Google testing new tool to check internet speeds directly in search results
Powered by Measurement Labs, Google’s latest widget was surfaced via a search for “check internet speed.”
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Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
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Final call for entries: 2016 Landy Awards
Time is running out to enter the second annual Search Engine Land Awards! Entries close Thursday, June 30 at 11:59 p.m. PT. Complete your submissions today.
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Chinese government cracks down on search ads and “banned content”
New rules to protect public but tighten government control over search results.
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Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
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SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more.
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Google clarifies Keyword Planner doesn’t require an active campaign
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
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What’s the best attribution model For PPC?
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
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