eBay goes AMP, sign it might break out past news?
eBay adopting AMP for their transactional based site may signal that Google may push out AMP well beyond article and news oriented content.
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Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday
Google has replaced its usual logo with an illustration of the American flag stars making a day of it – grilling, flying kites and eating ice cream.
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Bing gets smart: adds trivia, quizzes & polls
Replacing the “hotspots” previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz.
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SearchCap: Machine learning, content marketing & search rankings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Machine learning for large-scale SEM accounts
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
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Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
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How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
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Search in Pics: Android Nougat statue, John Jerry in self driving car & a Google chandelier
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Nougat statue: Source: Google+ Gary Illyes gives Zineb a platypus…
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SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google says Dynamic Search Ad targeting will soon get better
Query matching set to improve over several months.
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What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
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SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
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How e-commerce SEO matters in strategic redesign of web shops
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.
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Google Maps Android users get multi-stop directions & new Your Timeline features
Currently available only on Android, Google says the new features will be coming soon to iOS.
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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
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Leverage the power of IBM Watson in your AdWords campaigns
Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages.
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Google now offers real time earthquake information in search results
Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt. Google said the “information will…
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New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
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Search for Okay Google commands available in Google Search App
Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io.
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SearchCap: Shopping campaigns, common SEO mistakes & a product search survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO…
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