Google Search Console bug sends re-verification notifications to users
Don’t panic, says Google — That verification email from Google Search Console was an accident, but it may be a good time to check to see who is a verified user on your account now.
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SearchCap: Bing ads Keyword Planner, SEO dirt & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
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SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced.
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SEO is as dirty as ever
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
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Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
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SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
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Google honors Nettie Stevens, the geneticist who discovered XY chromosome
Nettie Stevens, American female geneticist, gets a Google Doodle on her 155th birthday.
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SearchCap: Google Now on Tap, estimated numbers & bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google expands Now on Tap to translate app screens, discover button & barcode scanning
Google Now on Tap added three new features for Android devices.
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Google test removes the estimated number of search results
Google is now testing dropping the estimated number of results from the top of the search results.
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What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
During this SMX Advanced session, panelists discussed what SEOs need to know about Google’s Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recap…
Do you really know how much you’re bidding?
Columnist Frederick Vallaeys shares a handy AdWords script that generates a spreadsheet of your base bids with the actual min and max possible values based on your various bid modifiers.
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SearchCap: eBay AMP, Bing trivia & Google doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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13 link opportunities to pursue now
Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate how each might work.
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Do keyword rankings even matter anymore?
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.
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Angie’s List is now free: What this change means for your business
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why.
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Juno probe reaches Jupiter today, Google posts animated Doodle
Almost five years since taking off from Florida, the NASA probe named Juno has reached Jupiter, and to celebrate, Google has a geeked-out Doodle.
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The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
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Create exceptional experiences and connect with other MarTech executives this November in London
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference….
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