Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only
Convention-related queries on Google desktop don’t deliver any special convention search features.
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SearchCap: Google Maps time visit, email verification & AdWords price extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google rolling out price extensions for mobile text ads
The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile.
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Lowest rates for SMX East go up Saturday. Lock in the best savings today!
Searching for the best performing SEO and SEM tactics? Look no further than SMX East, the most highly anticipated search marketing conference on the East Coast. SMX East returns to New York City September 27-29 — secure your seat today and lock in the best conference rates available!
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Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
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The key to local SEO
Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.
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Google My Business now offering some businesses email-based verification
Now, you don’t have to wait for the post card from Google or figure out how to get the phone verification through your phone tree. Some can verify their local listing via email.
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Google Maps showing how long people typically spend at a store or venue
New feature shows you time based on crowdsourced location data.
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SearchCap: Google voters, CPC prices & sitelinks test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Mobile brand CPCs on Google are climbing, finds Merkle
Increases started at the end of June and have only affected smartphone CPCs.
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Google to launch new voter registration search tools & live-stream conventions on YouTube
Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube.
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Search in Pics: Ghostbusters car at Google, premier partner cups & dog pizza for lunch
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google served Chicago-style dog pizza for lunch: Source: Google+ Black and…
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4 reasons the world would end at the demise of local SEO
It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local sea…
Google testing new format for Sitelinks, in carousel card form
Google keeps on testing, this time with a new carousel look for Sitelinks.
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SearchCap: Google search spend report, organic traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
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Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs.
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10 factors that may be impacting your organic traffic
Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
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Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to…
SearchCap: Google local ad inventory, PPC profits & rankings drop
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google local ad inventory, PPC profits & rankings drop appeared first on Search Engine Land.
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