Google returns special presidential candidates box that previously omitted Donald Trump
Google blames “technical bug.” Sanders continues to show as having
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The definitive SEO audit part 3 of 3: Off-site
In the final installment of his three-part series on how to conduct a thorough SEO audit, columnist Dave Davies talks about assessing off-site factors and addressing the issues found therein.
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SEO requirements for a new website platform
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices.
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Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore
Google’s Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value.
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Marketing. Tech. Management. See the MarTech Europe agenda.
Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend…
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SearchCap: AdWords expanded ads, Google Maps UI changes & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How to use device bid adjustments, straight from Google
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
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Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
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The art of link building: Why creating connections is the key to success
Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.
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Use Power BI to supercharge your SEO
Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before — and find the SEO performance gaps you didn’t know about.
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Google Maps updates map design, highlights areas of interest and adds business photo carousel
Check out the new look for the Google Maps imagery and features. It is subtle, but Google said it helps users navigate.
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SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords
Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.
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Google sunsetting AdWords Converted Clicks in September
The Conversions metric finally takes over for AdWords’ original conversion tracking method.
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5 annoying AdWords bugs only the pros know
AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
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Color fade: A history of Google ad labeling in search results
A look back at how Google has treated ads in search results from blue shading to the green label of today.
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Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
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Google Maps for Android to add “WiFi-only” mode
Google Maps now lets you restrict your Android app to go into “Wi-Fi only” mode.
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After buying Yahoo for nearly $5 billion, Verizon is now in the search business
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
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SearchCap: Pokemon Go, HTTPS & data experiments
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Pokemon Go, HTTPS & data experiments appeared first on Search Engine Land.
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