New Google Alert widget saves us from repeatedly Googling ourselves
Searching your name will return a “Stay in the loop” tool at bottom of results that makes it easy to set up a Google Alert for yourself.
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Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.
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Is “SEO” the right term anymore?
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.
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How does Google’s local algorithm work in 2016?
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.
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Google adds multi-stop support to Google Maps iOS app
Google Maps for iOS adds multiple destination support for driving directions.
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Yahoo testing new search bar with logo on the right, not the left
Days after Verizon announces it will acquire Yahoo, Yahoo is testing a new search bar at the top with a missing logo at the left.
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SearchCap: AdWords reports, CTR data & Google Maps ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Merkle’s early data on expanded text ad CTRs: results are mixed
The agency looked at expanded text ad performance from both brand and non-brand traffic.
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Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
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9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
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Search in Pics: NBA players at Google, Pokemon Go gamers & Google koolaid
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gary Illyes in scary clown mask Source: Twitter Real Google…
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AdWords gains 3 new cross-device attribution reports
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.
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SearchCap: Google iOS app, Google Search Console export & AdWords characters
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How your old content can help with SEO
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
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Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.”
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How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
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Google iOS app gets better listening skills for voice searches & newly added features
Hotel search results will now show expanded information around hotel amenities and gas station searches will include gas prices.
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SearchCap: Google political bug, Google PageRank redirects & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google political bug, Google PageRank redirects & more appeared first on Search Engine Land.
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YP brings search and location data together in “audience cartography”
The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.”
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AdWords Editor updated to support expanded text ads
A new section for expanded text ads is among several updates in AdWords Editor 11.5
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