Check out my BIG SMX East Preview. Then register & save!

Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to…

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‘Omnichannel’ may never catch on, but it’s the next big thing for local

Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.

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After complaints, Google lets any publisher apply to have “Critic Reviews” of local businesses

Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor.

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Using popular culture to drive local positioning

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem.

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Search in Pics: Bill Murray at Google, SEEOO glasses & Google pride boat

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Pride Boat: Source: Twitter Bill Murray at Google: Source: Google+…

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The 2016 Search Engine Land Awards finalists are…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists….

Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.

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