SearchCap: AdWords health, Bing Ads enhanced & drafts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Like Moz, Raven Tools refocuses on its first love: search
The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization.
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Paid search management software: Is it right for your business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software.
The post Paid search management software: Is …
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
The post SEO and voice search-proof your shopping campaigns this holiday seaso…
Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
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Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
The post Getting to the bottom of Google expanded text ad CTR a…
Google extends Drafts and Experiments to Display Network campaigns
The testing feature goes beyond search.
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Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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SearchCap: AdWords preview tool, Moz layoffs & AdWords Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AdWords preview tool, Moz layoffs & AdWords Express appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Moz trims product line to focus on search, lays off 28% of staff
Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.
The post Moz trims product line to focus on search, lays off 28% of staff …
AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more
Three new features arrive for small businesses using Google’s automated ad service.
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How to solve duplicate content local SEO issues for multi-location businesses
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.
The post How to solve duplicate content local SEO issues for…
Now you can share results from the AdWords Ad Preview Tool with clients
Quickly let others see how ads appear in the search results.
The post Now you can share results from the AdWords Ad Preview Tool with clients appeared first on Search Engine Land.
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SearchCap: Google vote, AMP errors, Bing Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google vote, AMP errors, Bing Ads & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google adds new state-by-state voting guide for “how to vote” searches
Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.
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Google Trends refresh includes geographic comparisons & export to Excel feature
In addition to launching a hub for the Olympics, Google Trends has released new tools for viewing and exporting search data.
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Should you hitch your campaigns onto the sporting bandwagon?
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.
The post Should you hitch your campaigns onto the …
How to follow up on link requests
Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.
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Bing Ads rolls out Upgraded URLs globally
Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.
The post Bing Ads rolls out Upgraded URLs globally appeared first on Search Engine Land.
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Google showing the site owner AMP implementation error warnings in search results
AMP error notifications now are showing in the core search results, but only if you are the site’s owner.
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