The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
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Integrate lifetime value to benefit a customer-led SEO strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
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Google shares tips on using AMP for e-commerce
Google documents how to make your e-commerce site AMP-ready.
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SMX East early bird rates expire Saturday. Register now!
Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save…
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SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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OpenStreetMap debuts Google Street View alternative: OpenStreetView
The company seeks to crowd-source street-level photography on a global basis.
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Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….
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The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
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17 days of 2016 Rio Olympic Google Doodles: A full list of Google’s “Fruity Doodle” images
From the start of the games through closing ceremonies, Google replaced its usual homepage logo with the following animated images.
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Aligning collateral and micro-conversions with the buying cycle
Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales….
Google says the Google index status in the Search Console report is broken
Google may not be showing you an accurate count of your indexed pages in the Google Search Console Index Status report.
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Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs
Search feature will soon be broadly accessible to local businesses and their agencies.
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SearchCap: Google images in results, AdWords changes & keyword planner excuses
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google images in results, AdWords changes & keyword planner excuses appeared first on Search Engine Land.
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Google testing image thumbnails in mobile search results again
Google brings back an old test, whereby showing images in the mobile web search results. What do you think of them?
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Business names start showing in AdWords Call Only ads
Branding in the headlines should please advertisers.
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How Pokémon Go can help generate SEO and foot traffic
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.
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Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
Track conversion, spend or CPA performance for a set of campaigns.
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The future of the map
The leap from physical to digital maps was game-changing for marketers and consumers alike, but what’s next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.
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Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
The post Google says bots are the main target of Keyword Planner changes; a lot of questions remain appeared first on Search …
Search in Pics: Moz alumni with smiles, Android puzzlebot & Buddhists at Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Moz alumni smiling after layoffs: Source: Twitter Buddhists drawing a sand…
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